Watching the Good Food channel the programme ended and i tuned out. Out of the corner of my eye i saw the start of what seemed like an advert, but it went on and on. Curiosity took over and turned up the volume, and found i was watching the demonstration of how to make pastry for a pie. It had been playing for 2 minutes by this point and i was convinced it was the start of the next programme. However, a minute later it ended with the pastry made and the screen changed to the next advert.
Annoyingly i cannot find a copy of this advert anywhere, and i have no idea what it was for have no clear ending to it. However, i did see it again two days later in the exact same format so i am certain it was not a programming blip.
Is this a taste of adverts to come? Are we being influenced by other cultures and adverts will become common at 3/4 minutes? Or is this an advert tailored solely to its specific channel target audience that have the interest and attention span for 3 minute adverts?
The clever thing about this advert is that it catches people like you out. you get intriged thinking oh its a program and then they find out it isn't, their curiousity kicks in and they want to find out what it is so people try to find the advert again.
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