This isn't just a funeral...it's an M&S funeral

Is this new branding strategy going one step too far in terms of branding and convenience?

The M&S campaign of being "not just an x,y,z but an M&S x,y,z.." has been a long running and successful campaign. Although internet forums and chat-rooms display their annoyance at the adverts tone of voice and superiority message, the branding has brought M&S to be a well known name among consumers.

But is adding this campaign and its message to the emotional minefield of a funeral a good idea or a fast track ticket to brand failure?

Although society is fixed on the idea of convenience and limited disruption to their lives, is an M&S funeral one step too far in a one-stop shop for every need? Will this campaign turn the brand into a caring brand that caters for every need; a perfectly tailored service to your wishes by a top quality brand that you know and trust? Or an emotionless cold-hearted 'book you relatives funerals while you shop for your vegetables', everything under one roof shop?