As my housemate was watching tv last night an ad caught my eye as it flashed past and made me rewind the programme.
You can view the ad here
I wasn't really watching the tv but the new McDonalds ad had caught my eye as the 'rain' hit the ground and windows.
An excellent use of weather symbols that a vast majority people are aware off and many see on a day to day basis on tv
weather reports, the internet , newspapers etc.
A good mix of the real and the unreal mixing inanimate objects and symbols into 'real-life' environments.
And as always with the recent McDonalds ads, they show a wide range of consumers for their target market.
Also a different ad for McDonalds as it's branching away from the traditional food advert
of showing the food, show the ingredients and show someone enjoying the food.
The advert implies that their values go further than selling the food,
to the whole production and environmental concerns; following an expanding trend of companies showing 'world-wide concern'.
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